M(ai) Models

M(ai) Models :: Artificial Intelligence-Based Marketing Solution

M(ai) Models, an innovative marketing solution based on artificial intelligence, redefines the way we approach the planning and execution of marketing campaigns.

Context

With the rapid development of artificial intelligence, it is significantly influencing every aspect of our lives. In this evolution, we have created an application with a clear purpose – M(ai) Models – a perfect blend of artificial intelligence and human interaction to make informed decisions.

Advanced Marketing Solution

M(ai) Models represents a solution that eliminates barriers between data science and execution. Now, the process of analyzing large volumes of data is not only feasible but also easy, opening up new perspectives in the field of marketing.

System Modules

Marketing Budget Calculation 

  • Mathematical Algorithms and Machine Learning: We establish the marketing budget using mathematical algorithms and machine learning. 
  • Budget Context: We consider the market, competition, and special events. 
  • Historical Data: We analyze historical data from sales, marketing, and research for more efficient planning. 
  • High-Level Campaign Planning: Duration, campaign type, target, activities, intensity, Budget Calculation, Budget Versions, Budget Approval Flow. 
Campaign Planning and Management

A marketing plan is a detailed roadmap that outlines your marketing strategies, tactics, costs, and projected results over a period of time. Your marketing plan and budget keep your entire team focused on specific goals – it’s a critical resource for your entire company. Writing a marketing plan is a time-consuming exercise, but it forces you to think through your strategies and relevant tactics. With M(ai) Models, you can: 

  • Create a Detailed Marketing Plan: We create a detailed plan for each campaign, including tasks, responsible parties, deadlines, and correlations between tasks. 
  • Efficient Plan Reuse: Campaign plans can be efficiently reused through cloning for maximum efficiency. 
Marketing Budget Execution Tracking

Comparing the total difference between the initial budget and actual data is excellent for getting a quick look at your campaign performance, but the real value of a budget vs. actual analysis is in the details. With M(ai) Models, you can detail down to a useful granularity the initial budget vs. actual reports, allowing you to gain insights into the specifics of each facet of your campaign. 

  • Detailed Budget vs. Actual Analysis: We compare the difference between the initial budget and actual data for detailed insights. 
  • Real Data Input: We input real data for sales, marketing, and research. 
  • Model Learning based on Real Data: M(ai) Models adapts and learns from real data, improving future performance. 
Reporting and Analysis

Technologies Used: 

  • Microsoft SQL SERVER – Machine Learning 
  • ASP.NET C# 

Benefits 

  • Detailed Planning and Execution: M(ai) Models provides a detailed framework for planning and execution, including tasks, responsible parties, and deadlines. 
  • Efficient Reuse: Cloning campaign plans for maximum efficiency. 
  • Advanced Budget vs. Actual Analysis: Detailed analysis down to the task level for a profound understanding of performance. 
  • Budget Optimization: Efficient allocation of every dollar for maximum profitability. 

Conclusions

M(ai) Models represents the future of marketing, where artificial intelligence and human approach converge to create efficient and profitable campaigns. With this advanced solution, you will transform the way you manage your marketing strategies.